6 juillet 2026
How Packaging Makes Origin Visible, the Mas Curró Case
A premium olive oil is cared for from the origin, and Mas Curró knows it better than anyone. When the brand set out to launch its Vera Selecta, made with the native Vera del Vallès variety, it needed packaging that spoke of the terroir before the customer tasted a single drop. At ABZAC Generation we accompanied the whole process, from the first sketch of the tube to the finished piece.
- The starting point, understanding the product before designing the packaging
Every project at ABZAC Generation starts the same way, by understanding what story the packaging has to tell. For Mas Curró, that story was the terroir, the native Vera del Vallès variety and a production process cared for from the olive tree to the bottle.
- Structural design of the tube
Based on the format and size of the oil bottle, we defined the diameter, height and closure system of the cylindrical tube, ensuring it protected the product during transport and in store sales, without giving up on aesthetics.
- Graphic design and label layout
We developed an olive green finish with an engraved white illustration, directly referencing the terroir and the native variety of the product. The layout of the labels and the tube itself was treated as a single narrative piece, not as separate elements.
- Printing the tube and the labels
The printing was executed so the white engraving stood out against the olive green, and so the quality seals, Oil China and FLOS OLEI, were displayed on the packaging itself rather than tucked into a corner, as the brand had requested.
- Production and final result
The result is a cylindrical cardboard package that protects the product while communicating terroir, character and quality before the customer even opens it. A clear example of well executed premium olive oil packaging, sustainable, customised and true to the product it wraps.
A project like this shows why the cardboard tube has become the go to solution for premium packaging in gastronomy and high end olive oil. If your brand has a product with an origin story to tell, at ABZAC Generation we help make sure the packaging tells it just as well.
Special thanks to Juan Romero Gómez.
