Blog | Abzac Generation

14 août 2026

Premium whisky packaging: when the tube tells the story the label cannot

Some brands look for aesthetics in packaging. Others look for something harder: packaging that tells a story almost no one knows. In spirits, where th…

20 juillet 2026

The Tube That Sells Before the Bottle, the Art Laietà d'Alta Alella Case

Some wines need packaging that works for them at the point of sale, before the customer even sees the bottle's label. That's the case of Art Laietà d'…

14 juillet 2026

Premium cava gift tube: why packaging decides the sale at the gifting moment

A cava made through biodynamic viticulture does not need to justify itself. What it does need is a format worthy of the terroir when it reaches the sh…

13 juillet 2026

Packaging That Accompanies the Product, Why the Envelope Shouldn't Eclipse What It Protects

There's a common temptation in premium packaging design, turning the packaging into the absolute protagonist, above the product it contains. At ABZAC …

6 juillet 2026

How Packaging Makes Origin Visible, the Mas Curró Case

A premium olive oil is cared for from the origin, and Mas Curró knows it better than anyone. When the brand set out to launch its Vera Selecta, made w…

2 juin 2026

5 premium packaging trends transforming the market in 2025 and 2026

Premium packaging is undergoing a profound transformation. Companies that choose their packaging with strategic criteria — sustainability, differentia…